According to the International Organization for Standardization, UX is “a person’s perceptions and responses resulting from the use and or anticipated use of a product, system or service.” Put simply, it’s how easy and enjoyable it is for consumers to use a certain interface. If you take a look at our UX statistics, you’ll see how every business can benefit from paying more attention to this often-overlooked aspect of design.
UX design is used to optimize a website and make it more functional. With a good UX designer, you can build a website that’s both practical and attractive.
The “UI” in UI design stands for “user interface.” The user interface is the graphical layout of an application. It consists of the buttons users click on, the text they read, the images, sliders, text entry fields, and all the rest of the items the user interacts with. This includes screen layout, transitions, interface animations and every single micro-interaction. Any sort of visual element, interaction, or animation must all be designed.
UI designers create the look and feel of an application’s user interface.
However, a good designer must think beyond aesthetics when designing apps and websites. They must remember that the things they’re making aren’t there to look pretty, but to serve a purpose.
“Design is everywhere...from the dress you’re wearing to the smartphone you’re holding, it’s design.”
Appearance is one of the first things we work on. A website should create a great first impression through its theme, style, color scheme, content presentation, and visual elements. We use both static and dynamic design elements like optimized images and multimedia. And of course, we ensure that your website’s aesthetics is consistent across different screen sizes with responsive web design.
Keep visitors on your website and keep them moving. With the help of intuitive directional cues, eye-catching visual elements, calls-to-action, and offers, you can direct users to perform specific tasks without losing their attention.