Search engine optimization is the process of optimizing web pages and their content to be easily discoverable by users searching for terms relevant to your website. The term SEO also describes the process of making web pages easier for search engine indexing software, known as "crawlers," to find, scan, and index your site. People are searching for any manner of things directly related to your business. These represent even more opportunities to connect with those folks and help answer their questions, solve their problems, and become a trusted resource for them. It’s also important to note that Google is responsible for the majority of the search engine traffic in the world.
Search engines try to provide the most relevant results to a searcher’s query, whether it’s a simple answer to the question “how old is Ryan Gosling?” (the answer of which Google will likely provide without you having to leave the SERP) to more complicated queries such as “what is the best steak restaurant nearest to me?”
Increasingly Google is serving results to users based on their location. This is particularly important to businesses out there in the real world who ned to catch a searcher’s attention just at the right moment, i.e. while walking down the street, on their mobile and looking for somewhere to eat.
Many people forget to include the alt attribute when they upload images to their content, but this is definitely something you shouldn’t overlook because Google cannot ‘see’ your images, but can ‘read’ the alt text. By describing your image in the alt text as accurately as possible it will increase the chances of your images appearing in Google Image search.
Having a meta description won’t necessarily improve your ranking on the SERP, but it is something you should definitely use before publishing an article as it can help increase your chances of a searcher clicking on your result. The meta description is the short paragraph of text that appears under your page’s URL in the search results, it’s also something you should have complete control of in your CMS
What are search engines NOT looking for – ‘black hat’ practices .
Keyword stuffing + Annoying ads + Hidden text and links...
At OCULAR FŪEL, our SEO and other digital marketing efforts are driven by data and built on results. At the end of the day, you want more customers and more sales, so we don’t keep the focus solely on “more traffic” or “more Facebook likes” and other data points which, alone, are virtually meaningless. We want to help you get the most value for your marketing budget, and we’ll do this by providing clear strategies to leverage multiple marketing channels to create a unified approach designed to gain market share.